When Google started with Google Shopping, an unfair situation arose in the market for comparison websites.
The EU Commision has decided that Google Shopping Europe CSS should be split off from Google and in itself be profitable in the future.
For this reason Google Shopping Europe CSS currently holds a 20% profit margin on all bids as a service fee.
With a CSS link via a CSS Partner (Comparison Service or comparison website) you advertise 20% cheaper.
In this way fair competition is again created in the market for comparison websites.
”If you, as an advertiser at Google, offer €1,-, €0,20 goes directly from that bid to Google as a service fee and only €0,80 goes into the auction. In other words: A bid of €0,80 with a CSS link is equal to a bid of €1,- without a CSS link”
Need more information? Send an e-mail to firstname.lastname@example.org or call +31 (0) 85 060 56 74 and one of our Google Shopping experts is ready to help you.